Authentic Beauty Concept in central Madrid: discover the premium experience at Atica Salon (Malasaña)
Are you looking for a hair salon in Madrid that uses vegan, silicone-free products and really cares for your hair and scalp?
At Atica Salón, in the heart of Malasaña, we exclusively use Authentic Beauty Concept, a professional brand that combines effectiveness, sustainability, and a conscious philosophy.
🌿 What is Authentic Beauty Concept?
Authentic Beauty Concept is a high-end hair care and styling brand that redefines professional beauty standards. Based on values such as honesty, transparency, and respect for nature, it offers products:
Vegan and cruelty-free
Free from silicones, sulfates, and parabens
With natural ingredients such as mango, dates, purple rice, or lime
With unique, clean, and sensorial fragrances
With safe, high-performance formulas that are gentle on the scalp
Their slogan says it all:
“True hair beauty is individual.”
📍 Atica Salon: your Authentic landmark in Malasaña
At Atica Salón, we don't work with just any brand. Authentic Beauty Concept fits perfectly with our philosophy: personalized care, technical excellence, and ethical products.
We are located at Calle Velarde 20, very close to Chueca, Tribunal, and Chamberí, and we are one of the few salons in central Madrid that offers a complete Authentic experience.
🧴 Hair care ranges: solutions for every hair type
🔸 AMPLIFY – Volume for fine hair
With green tea and lime
➡️ Adds body and lightness without weighing hair down.
➡️ Fresh, natural, and vibrant fragrance.
🔸 HYDRATE – Deep hydration
With mango, basil, flax, and murumuru
➡️ Nourishes dry, curly, or dehydrated hair
➡️ Light and sensual floral and fruity aroma
🔸 REPLENISH – Strength for damaged hair
With pecan, maple syrup, and shea butter
➡️ Restores, strengthens, and softens
➡️ Sweet, warm, and comforting aroma
🔸 GLOW – Protection and shine for colored hair
With dates, cinnamon, and purple sweet potato
➡️ Protects color, enhances shine, and neutralizes yellow tones
➡️ Exotic, luxurious, and sensual fragrance
🔸 DEEP CLEANSING & SENSITIVE CARE – Scalp and cleansing
With purple rice, spirulina, and aloe vera
➡️ Purify and soothe, suitable for sensitive skin
➡️ Soft textures and powdery scents
💆♀️ Beyond shampoo: treatments and experiences
Nourishing and moisturizing masks
Curl creams for frizz-free definition
Leave-in sprays to detangle without weighing hair down
Split end correctors and personalized intensive treatments
All of this is tailored to your hair type in a personalized diagnosis that we perform at each visit.
✨ Styling without residue, without silicones, and with authentic results
The Authentic range of finishes is also available in Attica, and is 100% consistent with its philosophy:
Natural or strong hold hairsprays without stiffness
Vegan foams and mousses for volume and texture
Styling gels and waxes for defined or casual looks
Biodegradable dry shampoo
Texture sprays, sea salt, or air finish
All styling products offer heat protection up to 230º, are versatile, and leave hair soft, light, and with movement.
🌸 Sensory products for the skin too
In addition to hair, Authentic offers a line that you can try at Ática:
Enhancing Water: moisturizes skin and hair
Hand and hair cream: with bakuchiol and crambe oil
Vegan eau de toilette with a powdery floral scent
Perfect for a complete beauty experience, gentle and free from harsh ingredients.
🌎 A brand with purpose
Authentic Beauty Concept has a genuine commitment to:
Sustainability (recyclable packaging, ethical ingredients)
Minimalism: fewer ingredients, greater effectiveness
Inclusion: beauty for all hair types
Environmental awareness: certified and biodegradable products
💬 Why trust Authentic at Atica Salon?
Because we don't just use these products: we understand them, customize them, and apply them with professional expertise.
And because we believe that beauty doesn't have to be aggressive, invasive, or generic.
📅 Would you like to try it?
Come to Ática Salón in Malasaña, and we will perform a hair diagnosis to recommend your Authentic ritual.
We will explain how to care for your hair at home with the right products, or you can purchase them at the salon.
